Why is Google PR so important?

Website owners and bloggers all around the world were being hit by the latest Google Page Rank (PR) recently. Everyone in the web sphere are talking about this latest and stricter rules that Google has set. Many found their PR has droped since this last update has been carried out. The main reason being is because of those "blog roll" thing that appear on the side bar. This especially affect people who rely on PR to get better earnings on writing sponsored post who emphasizes on Google PR.

Well, I personally think it is quite rediculous to use the reason of adding a "blog roll" thing on our blog will be de-ranked by Google. And I also heard that those paid "text link ads" that we put on our side bar is also affecting our Google PR. Well, no doubt Google whats to enhance their search engine by only listing those quality websites on their top pages, and that is their decision on make this drastic changes by imposing stricter rules for bloggers and also business website owners. But what can we do since Google has been the big tycoon in internet search engines providers and they are still the number one.

I agree with Darren Rowse from Problogger, who teaches us to emphasize on building a better blog that he has earlier posted on the topic call "Forget About Page Rank and Build a Better Blog". If we can implement this in our blog or website, then I think we really don't have to worry about our PR because it will most definately attract many readers by itself.